ABOUT US:

Helping young girls create their own idea of beauty and confidence.
My name is Daijelle, and I am the creator of HerTruSelf. Together with my loving mom, I created the brand to inspire young girls to get the confidence, self-esteem, and validation they need from no one but themselves. Not from the superficial standards flooding social media. We exist to empower your mind in realizing that influencers from Instagram should NOT be the goal. Your goal should be to love yourself for who you are and work on problems because you want to, not because society tells you they are not accepted.


Why do I do what I do?
As a young girl, I also faced the challenge of looking in front of the mirror before a really important evening with friends or family. And then suddenly felt like I just want to stay at home and lock myself inside my room because insecurities started taking over. After years and years of going through the same scene, I decided it was time for me to change the way I think about confidence and self-esteem. And here’s what happened… I shifted my mindset to see genuine beauty for what it is. I used beneficial tools that allowed me to be free from seeing myself as “not worthy” just because I don’t fit into the unreasonable standards of society. This slowly changed the way I live my life. Now, I am sharing them with you! From writing, reciting affirmations, to eliminating negative thoughts, we have curated products that will help young girls feel empowered to establish a positive mindset. Browse through our collection and see what we have prepared for you.

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