At HerTruSelf, we believe that confidence isn’t something girls are born with — it’s something they build.
We’re more than a brand. We’re a movement, a safe space, and a science-based platform that empowers girls ages 6–14 to own their voice, understand their emotions, and embrace who they truly are.
Through our signature Activity Toolkit, we provide powerful tools rooted in psychology and emotional intelligence. From self-reflection exercises to hands-on confidence builders, every product we offer is designed to support your daughter’s self-esteem and growth journey.
We go beyond traditional learning. Our workshops, community events, and digital resources create a nurturing environment where girls can thrive socially, emotionally, and mentally.
Whether your child is navigating big feelings, looking to build inner strength, or simply needs a daily dose of motivation — HerTruSelf is here to walk that journey with her.
The Toolkit Making a Real Difference at My School
As an elementary school counselor, I’ve seen firsthand how the HerTruSelf Toolkit makes a lasting difference in our girls. It’s an incredible resource for building emotional intelligence, encouraging empathy, and deepening self-awareness. The hands-on activities have not only helped our students express their emotions, but also created stronger connections across our school community. I truly recommend it to any educator looking to nurture emotional well-being in their students.
Purchased: Activity Tookit
Sera Smith
A Confidence Boost I Could See Right Away
I recently purchased the HerTruSelf Toolkit for my 8-year-old daughter, and it’s been a game-changer. The activities are both fun and meaningful — and she truly looks forward to them. Since we started using the products, I’ve seen a beautiful shift in her confidence and self-esteem. She’s standing taller, speaking up more, and beginning to truly believe in herself.
Purchased: Motivational Box
Ava's Mom
How I Start My Day With Confidence
What I love most about this box is how it helps me think more positively about myself and express how I feel. I start my mornings by using my Positive Emotion Flaps, saying my “I AM” statements in the mirror, and taking my affirmation cards with me in my backpack. It makes me feel good and ready to take on the day.
Purchased:
Movational Box
Jayla Brown, Positive thinker
Finally—Something That Actually Works for Girls
I’ve tried many brands that claim to boost girls’ self-esteem and emotional intelligence, but HerTruSelf truly stands out. The quality is unmatched, the tools are impactful, and there’s something meaningful for every girl. I highly recommend it to any parent or caregiver wanting to support a girl’s confidence and emotional growth.
Purchased:
Motivational Box
Amiyah
Every Day Came With a New Surprise
The HerTruSelf box was so fun and creative! I loved getting to try something new every day. My favorite part was the “I AM” scroll — it was colorful, cool, and made me feel proud of who I am.
Purchased:
Activity Toolkit
Salma Faraj ( SummerCamp)
Exactly What My Students Needed
As a fifth-grade teacher, supporting the emotional needs of my students is part of everyday life. Since bringing the HerTruSelf Toolkit into my classroom, I’ve seen a noticeable shift in how my students understand and manage their emotions. It’s become a valuable part of our weekly routine, and I highly recommend it to any educator looking to strengthen emotional intelligence in a meaningful way.
Purchased:
Movational Box
Kasey Huffman
From Self-Doubt to Self-Belief
My daughter always had a tough time seeing her own worth, always finding something to criticize about herself. After wasting money on countless resources that didn't help, I came across this Motivational box. Though I was a bit doubtful at first, the change it brought was unbelievable. She started using it every day, and it wasn't long before I noticed a big shift in how she talked about herself. Gone were the days of self-doubt; she started believing in herself.
Purchased:
Motivational Box
Otheila, Parent
